Kompás Launch Campaign
Kompás App, developed by Konfío, is a process-automation tool focused on the development and management of a small enterprise. Our goal was to create a performance campaign optimizing to App Installs.
We launched four videos, 9 seconds each, were we explained about the app in an easy, friendly way.
Results
1st Iteration: 650 app installs with a cost of $25 pesos
2nd Iteration: 805 App installs with a cost of $22 pesos
https://drive.google.com/file/d/1FWT543gL_b04s-ONXN44xk3bbKqJDRxV/view?usp=sharing
This campaign was created in a tight deadline (3 days), were my role was to lead the creative team and keep track of results so we could iterate and accomplish our goal.
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